Five Chiropractic Marketing “Don’t” Do’s
Monday
Don’t hesitate to advertise just because of mistakes you have made in the past.
Mistakes and small failures are important in all businesses if you learn from them. That means not repeating the same mistakes over and over again hoping for a different outcome. Regardless of past failures you have to market your business. Write this down and put it where you can see it every day;
“New patient marketing is what drives the success of your practice.”
Putting your money into chiropractic advertising that will yield the results you need to build your practice is not as hard has you think. Start small and build slowly, keeping track of your ROI and make an effort to set aside money each month to increase your marketing budget.
Don’t be so desperate for a solution that you would risk large amounts of money to save your practice from going out of business.
The French proverb; “Desperate maladies require desperate remedies”, seems to imply that one should risk much to salvage what is left of a sinking ship. But not so, don’t be fooled by ad reps the stop in or call you from time to time offering advertising specials and packages that seem great at first but never seem to deliver what was promised. At this point you can’t afford to throw your money away on chiropractic advertising that doesn’t bring in the high quality new patients that you can convert into effective care plans.
Don’t believe the lie that chiropractic advertising cost too much.
Saving your money and focusing on other types of chiropractic marketing such as referrals and free screening is just ridiculous. I mean if you wish to spend your weekends trying to convince people to schedule an appointment that is totally your business. However, don’t you think it would be more effective to place an advertisement that focuses on a specific condition in the newspaper, tell them how chiropractic can help and give them a number to call for more information? Referrals play an important role in your business, but should not be your only source of marketing. Therefore, as far as referrals go, they are great and effective and will help to add to the growth of a practice as a supplemental form of marketing.
Don’t forget to measure your ROI and watch where your money makes the biggest impact.
Advertising your practice and marketing the services you offer within the practice in an effective way has to be planned out using strategic methods that can be modified regardless of what the marketing budget is. This is critical because if you’re beginning your chiropractic marketing with a small budget, you can expect to see a return on your investment. Knowing this you should expect to have a little bit more to work with each and every month.
Don’t get too comfortable with your build.
At some point you might think that you can afford to take some time off of marketing your practice. Even writing that sentence made me cringe. Never stop marketing your practice. You can modify, tweak or look at other venues in which to advertise, but why would you stop? You wouldn’t because your practice should always be moving in a continuous motion. A patient’s care plans usually move into maintenance or some just drop off or maybe they move away, those voids need to be filled. Building your practice is a continuous energy. Chiropractic marketing feeds that energy and the energy builds the practice.
